Sabtu, 24 November 2012

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Conscious Capitalism, With a New Preface

As seen on Oprah’s Super Soul Sunday

The bestselling book, now with a new preface by the authors

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future.

Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment.

Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

  • Sales Rank: #7928 in Books
  • Published on: 2014-01-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x 5.25" w x 1.00" l, .70 pounds
  • Binding: Paperback
  • 368 pages

From Booklist
Mackey and Sisodia, leaders of the corporation Conscious Capitalism, describe the movement in the context of Mackey’s reflections as cofounder of Whole Foods Market. The term conscious capitalism refers to businesses that serve the interests of all major stakeholders—customers, employees, investors, communities, suppliers, and the environment. Mackey’s realization of conscious capitalism began on Memorial Day 1981, as the fledgling Whole Foods Market was basically wiped out by a flood. Unexpectedly, dozens of customers and neighbors showed up to help; employees worked for free, not knowing if the store would survive; suppliers resupplied on credit; investors stepped up, too, and the Whole Foods Market’s bank loaned it money to restock; the store reopened in 28 days. Following two introductory chapters, part 1 covers purpose; part 2 is about stakeholders; part 3, conscious leadership; and part 4, conscious culture and management. Mackey and Sisodia cite companies such as Southwest Airlines, Google, the Container Store, Whole Foods Market, and Nordstrom as embracing this sound vision of reality. A very solid examination. --Mary Whaley

Review
“It's as much about management as about philosophy.” — Drake Baer, Business Insider

Praise for the hardcover edition of Conscious Capitalism, a New York Times and Wall Street Journal Bestseller:

“Full of thoughtful insights.” — Financial Times

“Buy it. Read it. Implement it. It’s a true guide to the future.” — Forbes.com

“I highly recommend listening to what they have to say.” — Howard Schultz, chairman, president, and CEO, Starbucks

“This is the book I always wanted to write.” — Bill George, bestselling author, True North

About the Author
John Mackey is co-CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model. Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including Firms of Endearment.

Most helpful customer reviews

124 of 146 people found the following review helpful.
Doing Well by Doing Good!
By Kevin Currie-Knight
In the October 2005 issue of Reason Magazine, John Mackey, Milton Friedman, and T.J. Rogers debated whether businesses had any larger social responsibility than to maximize profits for shareholders: Mackey was the lone voice for the affirmative. 7+ years later, Conscious Capitalism can best be thought of as an extension and years-later elaboration on Mackey's argument. This book is one part spirited defense of free market capitalism and several parts description of how businesses can and should become more aware of ALL stakeholders (shareholders, workers, customers, distributors, the environment and the community.)

Before going into the how-to's, Mackey starts with a spirited but brief defense of market capitalism. Mackey recounts how he started as a co-founder of a co-op, but left largely because others' political agendas - largely, anti-market - prevented, in Mackey's judgement, the co-op from serving its customers well. Mackey built the store that would come to be Whole Foods and discovered the potential of markets and market transactions to change people's lives. (Lest we forget, markets are less about exploitation and zero-sum thinking than they are about voluntary positive-sum transactions, each party providing what the other wants.) Sadly, when most of us think of market capitalism, we tend to think of Ayn-Rand-like glorification of selfishness and greed as well as economic reductionism (reducing everything to purely economic calculation sans 'the human element.') Needless to say, this is a perception Mackey rightly wants to change.

The rest of the book - the meat and potatoes - are about Mackey's conception of "conscious capitalism" - companies who do well by doing good. Mackey's favorite examples: Google, Amazon, Costco, Southwest Airlines, The Container Store, and (who else?) Whole Foods Market. These are companies who do well by workers, customers, distributors, investors, and other shareholders. They are driven by purpose and vision, create a good culture internally and externally, have good values-focused leadership, and can easily answer the question "What difference would there be in the world if we didn't exist?"

The book examines how these (and other) companies exemplify conscious capitalism's four tenets: (a) have and keep to a strong vision for the company, (b) have value-focused leadership, (c) try as best as you can to take care of all stakeholders (investors, workers, customers, etc) rather than seeing them as antagonistic to each other, (d) create a strong culture internally and externally. Whole Foods, for instance, has a strong mission of bettering people's eating habits. Southwest Airlines has always gone out of its way to create a good and relatively egalitarian work environment. Google cares as much about creating beneficial tools that people can use as it does about increasing profits. Etc.

One of the areas Mackey touches on in the book's appendix, but I wish he'd focus on more - is convincing us that businesses practising conscious capitalism can be successful while doing good things. His appendix cites some good data available elsewhere, but doesn't really go much into that data. (And one has to wonder, if conscious capitalism is a good business strategy, why haven't more folks been 'doing' it a long time ago? After all, markets reward those who are successful. Jack Welch - about whom Mackey has nothing remotely positive to say, with good reason - successfully ran General Electric for many years with his very unconscious capitalism.) Of course, it does make sense that treating stakeholders well is good for business (customers will support those who treat them weil, workers will work harder and stay longer when they are happy, etc.) But I couldn't really see a skeptic being very convinced by this book. (One objection not spoken to: Mackey is clear that conscious capitalism sometimes requires sacrificing short-term gains for long-term gains, but, will one really be able to secure investors, pay distributors fairly, etc, if one is quick to subordinate short-term gains to anticipated long-term gains?)

Anyhow, this book was a pleasure to read. It is refreshing to see an author like Mackey defending the idea that one CAN do well by doing good, one CAN do good things for others and (unapologetically) make a profit. To this reader, at least, this is what capitalism and markets are supposed to be: companies and consumers voluntarily making positive sum transactions producing "mutual gains from trade."

23 of 24 people found the following review helpful.
This book should be required reading in all business schools.
By GKD
I found this book to be enormously inspiring. When I finished it, I felt as though I'd had an evangelical experience. It makes you wonder why business hasn't always been conducted in this way. I guess the answer is, because we didn't know any better. We had to evolve to this point, just as we've stopped pouring industrial waste into our rivers and no longer x-ray our feet at the shoe store.

I'm no tree-hugger. I'm not even that much of an environmentalist, but I do recognize a good idea when I read about it. We have a responsibility to our planet and to each other to make this world the best it can be. John Mackey may have amalgamated the ideas of a lot of other people, and he may even have co-opted the term "conscious capitalism" from Muhammad Yunus (I did my homework), but he deserves an enormous amount of credit for what he did do, i.e. put these ideas into practice and then bring them to public consciousness by writing his book.

I didn't know much about Mackey before reading the book, only what was in the news a few years ago about his postings on the Yahoo! message boards. At the time I thought his behavior reprehensible, but given that no charges were filed and that the buyout of Wild Oats was allowed to proceed (and now reflecting on his account of the events), I am inclined to believe that the "news" we were given was incomplete and more than a little tainted by the usual media spin.

In summary, I am completely taken with Mackey's ideas as expressed in his book and can only hope that the world takes notice. I must confess that as I read it I did have a sudden urge to break into a chorus of "Kum Ba Yah" from time to time. It can come across as a bit treacly. But it is a hopeful paradigm for the future of business.

87 of 105 people found the following review helpful.
Conscious Capitalism
By William and Melanie Grossman
I would not usually read a book like this. I'm a social worker, not a business person, but I am a Whole Foods fan, and go there just for the boost I get from the positive energy that abounds there. Truth be told, my daughter persuaded me to give the book a chance. I'm glad I did... As someone who has never worked in industry, the book helped me re-examine some of my premises, but did so in a non-judgmental or threatening way. I have dedicated my life to helping others, and this book showed how a conscious business can do the same, not by taking advantage of customers and employees, but by providing them with goods and opportunity they voluntarily wish to exchange time and money for. Not sure I am willing to change my political stripes at this point, but I did enjoy the opportunity to hear a different point of view explained with compassionate concern.

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Senin, 19 November 2012

[J990.Ebook] Free PDF The Big Picture, by Douglas Kennedy

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The Big Picture, by Douglas Kennedy

*INSTANT NEW YORK TIMES BESTSELLER*
"Vivid . . . impressive. . . . Splendidly informative."—The New York Times
"Suceeds spectacularly."—Science
"A tour de force."—Salon

Already internationally acclaimed for his elegant, lucid writing on the most challenging notions in modern physics, Sean Carroll is emerging as one of the greatest humanist thinkers of his generation as he brings his extraordinary intellect to bear not only on Higgs bosons and extra dimensions but now also on our deepest personal questions: Where are we? Who are we? Are our emotions, our beliefs, and our hopes and dreams ultimately meaningless out there in the void? Do human purpose and meaning fit into a scientific worldview?

In short chapters filled with intriguing historical anecdotes, personal asides, and rigorous exposition, readers learn the difference between how the world works at the quantum level, the cosmic level, and the human level—and then how each connects to the other. Carroll's presentation of the principles that have guided the scientific revolution from Darwin and Einstein to the origins of life, consciousness, and the universe is dazzlingly unique.  

Carroll shows how an avalanche of discoveries in the past few hundred years has changed our world and what really matters to us. Our lives are dwarfed like never before by the immensity of space and time, but they are redeemed by our capacity to comprehend it and give it meaning.

The Big Picture is an unprecedented scientific worldview, a tour de force that will sit on shelves alongside the works of Stephen Hawking, Carl Sagan, Daniel Dennett, and E. O. Wilson for years to come.

  • Published on: 1997
  • Original language: English
  • Number of items: 2
  • Dimensions: 9.21" h x 1.50" w x 6.02" l, 1.73 pounds
  • Binding: Hardcover

Review
Included on Brain Picking's "The Greatest Science Books of 2016" List
Included on NPR Science Friday's "The Best Science Books of 2016" List

"Weaving the threads of astronomy, physics, chemistry, biology, and philosophy into a seamless narrative tapestry, Sean Carroll enthralls us with what we’ve figured out in the universe and humbles us with what we don’t yet understand. Yet in the end, it’s the meaning of it all that feeds your soul of curiosity."—Neil deGrasse Tyson, host of Cosmos: A Spacetime Odyssey

“With profound intelligence and lucid, unpretentious language, Sean Carroll beautifully articulates the worldview suggested by contemporary naturalism. Thorny issues like free will, the direction of time, and the source of morality are clarified with elegance and insight. The Big Picture shows how the scientific worldview enriches our understanding of the universe and ourselves. A reliable account of our knowledge of the universe, it is also a serene meditation on our need for meaning. This is a book that should be read by everybody.”—Carlo Rovelli, author of Seven Brief Lessons on Physics

"Vivid . . . impressive. . . . Splendidly informative."—The New York Times Book Review

“Never hectoring, always tolerant, the author presents a seductively attractive picture of a universe whose ultimate laws lie within our grasp. . . . [Carroll] gives us a highly enjoyable and lucid tour through a wide range of topics. . . . Even if you don’t agree with what he says, you are unlikely to be enraged by such an urbane and engaging lecturer; more likely, you will be enthralled.”—The Wall Street Journal

“A nuanced inquiry into ‘how our desire to matter fits in with the nature of reality at its deepest levels,’ in which Carroll offers an assuring dose of what he calls ‘existential therapy’ reconciling the various and often seemingly contradictory dimensions of our experience.”—Maria Popova, Brain Pickings

“[The Big Picture is] a tour de force that offers a comprehensive snapshot of the human situation in our infinitely strange universe, and it does this with highly accessible language and engaging storytelling.”—Salon

“Sean Carroll’s holistic vision accommodates the sciences and the humanities and has a high probability of provoking readers into clarifying their own views about the complex relations among science, religion, and morality.”—The Times Literary Supplement

“The Big Picture impresses. Carroll is a lively and sympathetic author who writes as well about biology and philosophy as he does about his own field of physics.”—Financial Times

“Carroll is the perfect guide on this wondrous journey of discovery. A brilliantly lucid exposition of profound philosophical and scientific issues in a language accessible to lay readers.”—Kirkus Reviews (starred review)

"Carroll presents a means through which people can better understand themselves, their universe, and their conceptions of a meaningful life."—Publishers Weekly

“Guides us through several centuries’ worth of scientific discoveries to show how they have shaped our understanding and indeed how the laws of nature are linked to the most fundamental human questions of life, death, and our place in the cosmos.”—Library Journal (prepub alert)

"Intensely insightful."—Scientific American

"With its delightful blend of evocative love paens and four-dimensional integrals, The Big Picture offers a uniquely physical vision of life's meaning. This is poetry." --Physics Today

“[Carroll] sets out to show how various phenomena, including thought, choice, consciousness, and value, hang together with the scientific account of reality that has been developed in physics in the past 100 years. He attempts to do all this without relying on specialized jargon from philosophy and physics and succeeds spectacularly in achieving both aims.”—Science

“True to the grand scope of its title. . . . Anyone who enjoys asking big questions will find a lot to consider.”—Booklist

“Language philosophy, quantum mechanics, general relativity—they’re all in The Big Picture. Sean Carroll is a fantastically erudite and entertaining writer.”—Elizabeth Kolbert, author of Pulitzer Prize–
winner The Sixth Extinction
 
“From the big bang to the meaning of human existence, The Big Picture is exactly that—a magisterial, yet deeply fascinating, grand tour through the issues that really matter. Blending science and philosophy, Sean Carroll gives us a humane perspective on the universe and our place in it. As gripping as it is important, The Big Picture can change the way you think about the world.”—Neil Shubin, author of Your Inner Fish

“In this timely exploration of the universe and its mysteries—both physical and metaphysical—Sean Carroll illuminates the world around us with clarity, beauty and, ultimately, with much needed wisdom.”—Deborah Blum, director of the Knight Science Journalism Program at MIT and author of The Poisoner’s Handbook
 
“Sean Carroll is a leading theoretical cosmologist with the added ability to write about his subject with unusual clarity, flare, and wit.” —Alan Lightman, author of The Accidental Universe and Einstein’s Dreams
 
"Until now you might have gotten away believing modern physics is about things either too small or too far away to care much about. But no more. Sean Carroll’s new book reveals how physicists’ quest to better understand the fundamental laws of nature has led to astonishing insights into life, the universe, and everything. Above all, a courageous book, and an overdue one."—Sabine Hossenfelder, Frankfurt Institute for Advanced Studies

"Instead of feeling humbled and insignificant when gazing upward on a clear starry night, Carroll takes us by the hand and shows us how fantastic the inanimate physical universe is and how special each animate human can be. It is lucid, spirited, and penetrating."—Michael S. Gazzaniga, author of Who's in Charge? and Tales from Both Sides of the Brain

“Sean Carroll’s lucid The Big Picture reveals how the universe works and our place in it. Carroll, a philosophically sophisticated physicist, discusses consciousness without gimmicks, and deftly shows how current physics is so solid that it rules out ESP forever.” --Steven Pinker, author of The Better Angels of Our Nature




About the Author
SEAN CARROLL is a theoretical physicist at the California Institute of Technology. He received his PhD in 1993 from Harvard University. Recently, Carroll has worked on the foundations of quantum mechanics, the arrow of time, and the emergence of complexity. He has been awarded prizes and fellowships by the National Science Foundation, NASA, the Alfred P. Sloan Foundation, the David and Lucile Packard Foundation, the American Physical Society, the American Institute of Physics, and the Royal Society of London. His most recent award, in 2014, was from the Freedom From Religion Foundation. Carroll has appeared on The Colbert Report (twice), PBS’s NOVA, and Through the Wormhole with Morgan Freeman, and he frequently serves as a science consultant for film and television. He has been interviewed by various NPR shows, Scientific American, Wired, and The New York Times. He has given a TED talk on the multiverse that has more than one million views, and he has participated in a number of well-attended public debates concerning material in his new book, including one in New York City in 2014 with Eben Alexander.

Most helpful customer reviews

254 of 266 people found the following review helpful.
Reality is a many-splendored thing
By Ashutosh S. Jogalekar
Sean Carroll is a successful theoretical physicist, skilled ponderer of philosophical questions and gifted communicator of science. He brings all these qualities to bear in his big-hearted, ambitious latest book “The Big Picture.” The book is part sweeping survey of some of the most thought-provoking ideas in modern science, part sweeping rumination on two of the most fundamental questions that we can ask: How do we gain knowledge of the world? And how do we distill meaning from an impersonal, purely physical universe?

The book can roughly be divided into two parts. The first part can be titled “How do we know” and the second can be titled “What do we know”. The siren song weaving its way through Carroll’s narrative is called poetic naturalism. Poetic naturalism simply means that there are many ways to talk about reality, and all of them are valid as long as they are rooted in naturalism and consistent with one another. This is the central message of the book: we make up explanations about the world and we call these explanations “stories” or “models” or “ideas”, and all of them are valid in their own ways.

The first part of the book explores some of the central concepts in the philosophy of science that make up poetic naturalism. Carroll starts from Aristotle and the ancient Greeks and progresses through the Arabs. He explores the investigations of Galileo in the seventeenth century. It was Galileo and his intellectual successor Isaac Newton who showed that the world operates according to self-sufficient physical laws that don’t necessarily require external causes. One of the most important concepts explored in the book is Bayesian thinking, in which one assigns probabilities to phenomena based on one’s previous understanding of the world and then updates this understanding (or “priors”) according to new evidence. Bayesian thinking is a powerful tool for distinguishing valid science from invalid science, and for distinguishing science from nonsense: one could in fact argue that all human belief systems operate (or should operate) according to Bayesian criteria. Bayesianism does introduce an element of subjectivity in the scientific process, but as Carroll demonstrates, this supposed bias has not harmed our investigations of natural phenomena and has allowed us to come up with accurate explanations.

Another thread weaving its way through the book is that of emergence and domains of applicability. Emergence means the existence of properties that are not strictly reducible to their constituent parts. Although Carroll is a physicist and holds fundamental physics in high regard, he appreciates that chemistry has its own language and neuroscience has its own language, and these languages are as fundamental to their disciplines as photons and electrons are to physics. No field of inquiry is thus truly fundamental in an all-encompassing sense, since there are always emergent phenomena that offer stories and explanations in their own right. Emergence also manifests itself in the form of what are called effective theories in physics; these are theories in which the macroscopic behavior of a system does not depend in a unique way on a detailed microscopic description: for instance a container of air can be perfectly described by properties like its average temperature and pressure without resorting to descriptions of quarks and Higgs bosons. As long as the two domains are consistent with each other (what Carroll calls “planets of belief”) we are on firm ground.

These ideas lay the foundation for the second half of the book which takes us on a sweeping sojourn through many of the key ideas of modern science. Carroll says that the most important description of the world comes from what’s called the ‘Core Theory’. This theory ties together the fundamental forces of nature and particles like the Higgs boson; it is grounded in general relativity and quantum mechanics. It can explain the entire physical universe, from atoms to the Big Bang, certainly in principle but often in practice. If there's any one hard scientific lesson to take away from the book, it's that the universe is made up of quantum fields. Later chapters deal with topics like evolution in real time, photosynthesis and metabolism, leading theories for the origins of life, thermodynamics and networks in the brain. When Carroll talks about entropy, complexity and the arrow of time he’s in his element; one important aspect of complexity which I had not quite appreciated is that complexity can actually result from an increase, not decrease, of entropy and disorder if guided the right way.

The book also dwells in detail upon Rene Descartes since his ideas of dualism and pure thought seem to pose challenge to poetic naturalism, but as Carroll demonstrates, these challenges are illusory since both the mind and the body can be shown to operate based on well known physical principles. These ideas keep appearing in the later parts of the book in which Carroll deals with many thought experiments in philosophy and neuroscience that purport to ask questions about reality and consciousness. Some experiments involve zombies, others involve aliens simulating us; all are entertaining. A big question is subjective experience (or “qualia”) which is sometimes regarded as some kind of impenetrable domain that’s divorced from objective laws of nature. For the most part Carroll convincingly shows us that the same laws of nature that give rise to the motion of the planets also give rise to one’s perception of the color red, for instance. This section of the book involving famous conundrums like John Searle’s Chinese Room and ‘Mary the Color Scientist’ is fascinating and highly thought-provoking, and while the thought experiments have no clear resolution, Carroll’s point is that none of them violate the basic naturalistic structure of the universe and demand mysterious explanations. His discussion of consciousness is also very stimulating; he thinks that consciousness is not really a thing per se but an emergent property of organized matter. More succinctly, it’s a useful invention, a description of a particular way in which matter behaves rather than something that is beyond our current understanding of natural law; it is what we say rather than what is. Much of Carroll’s discussion here reminds me, as cheesy as it sounds, of a line from ‘The Matrix’: words like love, care and purpose are mere descriptions borne of language - what matters are the connections they imply.

The book ends by taking us on a tour of some of the most important philosophical questions that human beings have asked themselves; questions of meaning, purpose, emotion and free will. Personally I found this section a bit rambling but I cannot really blame Carroll for this: none of these questions have a definitive answer and all are subject to speculation. On the other hand, this little tour provides non-specialists with an introduction to well-known philosophers and philosophies, including constructivism, deontology and utilitarianism. The big question here is how meaning can arise from the impersonal natural laws that have been described so far. Neither Carroll nor anyone else knows the answer, and the book simply makes the case that all these qualities are emergent properties that are all consistent with poetic naturalism. You may or may not be satisfied by this answer, but it certainly provides food for thought.

In a book as ambitious as this one there’s bound to be some disagreement, and that’s a good thing. Here are some questions I had: Generally speaking Carroll is on more firm ground when talking about science rather than philosophy. Quite oddly at one point, he uses poetic naturalism to argue against opposition to gay marriage and LGBT rights. While his support for these issues is one I heartily share, I am not sure poetic naturalism is the best or the most persuasive reason to uphold these causes: we should support them not because of but in spite of naturalistic reasons. Also, Carroll who is a self-professed naturalist spends several paragraphs describing how all of the arguments for a supernatural God violate naturalism. However I think religion has a purpose beyond describing the real world, and ironically this purpose lends itself to the same analysis that Carroll does of human qualities like care and love. I would think that based on much of the book’s narrative, religion would be described as an emergent phenomenon that provides people with a set of stories and descriptions; these stories provide succor and and a sense of community. Are these stories real? They may not be, and they are certainly not grounded in natural law, but Carroll himself says at one point that models of the world should be used because they are useful, not because they claim to be real. Shouldn’t one say the same thing about the positive and personal aspects of religion?

However, none of these concerns should detract from the sweeping scientific and philosophical journey the book takes us on. Carroll is an engaging, sympathetic and pleasant guide to the big picture, irrespective of whether you agree with him completely or not. Ranging over some of the most pressing questions that humanity has unearthed and continues to unearth, the one clear message in the book is an unambiguous one: we will always keep on searching, and this search will continue to propel humanity past unexpected and exciting horizons. More than anything else the discussion drives home the grandeur of the universe and the human mind, and this is grandeur we should all revel in. Perhaps this bit of wisdom from Carroll’s chapter on entropy where he is describing complexity in a cup of coffee sums it up best: “Those swirls in the cream mixing in the coffee? That’s us. Ephemeral patterns of complexity, riding a wave of increasing entropy from simple beginnings to a simple end. We should enjoy the ride.”

108 of 119 people found the following review helpful.
Marvelously appealing blend of science and philosophy
By Brian Hines
After getting "The Big Picture" yesterday, I avidly read the first four chapters this morning. I rarely share a review before I've read the entirety of a book, but in this case I have to make an exception. Because -- I LOVE THIS BOOK SO MUCH!

I'm an inveterate consumer of both science and philosophy books. Almost always, the scientists lack the ability to talk about philosophy cogently, and almost always the philosophers are clueless about basic scientific understandings. So each frustrate my desire to simultaneously (1) learn about how the world is, and (2) find meaning in the world, given how it is.

Sean Carroll is the sort of writer I adore. The chapters I just read show that he's marvelously capable of talking about findings of modern science in a philosophically productive (and provocative) way. Meaning, he takes dry facts and infuses them with the moist richness of meaning.

For example, I was blown away by his discussion on p. 32 about determinism: "The universe is resolutely focused on the current moment; it marches forward, instant to instant, under the grip of unbreakable physical laws, with no heed paid to its glorious accomplishments or to its hopeful prospects."

That is freakishly great writing. I've never thought of the universe, or reality, this way before. Sure, I've meditated daily for most of my 67 years. I've been exposed to countless mystics, masters, yogis, and such who talk about living in the reality of the present moment. But I've never come across a scientist who said what Carroll did in his easily understandable way: at the deepest level, every happening of any sort is proceeding because of the present moment.

So thank you, Dr. Carroll for a book that has already given me so much satisfaction, and is sure to bring more as I savor the remaining chapters. I may come across something that I don't agree with, or consider untrue. However, having sampled Carroll's quality of writing and thinking, I doubt very much that my opinion of the entire book will change. This is a wonderful read for anyone, like me, who enjoys their scientific facts spiced up with a tasty seasoning of philosophical meaning.

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" I opened my Audible library and it was better than Christmas
By serine
After having a countdown for this book, which spanned months, I woke up at 5 am on May 10th and thought, "It's finally here!" I opened my Audible library and it was better than Christmas. In the quiet of the morning, I began to listen to this deeply philosophical book and immediately fell in love with it. It felt like a Poetic Naturalist's version of Christmas- material gifts replaced by the gift of trying to understand the nature of our vast universe and the world in which we live.

Those who have wanted to read Sean Carroll but didn't want to wade through the science will be happy with this book. In the spirit of Alexander von Humboldt, Carroll tucks much of the complex science away in an appendix for those who would like more detail. But, that doesn't mean this book is light on the science. To the contrary, Carroll, as usual, takes some of the most complex issues science has to offer, and packages them in a form that even people with little or no scientific background can understand. In fact, this book in particular is aimed at those who might have little education in the sciences and and even less education about heuristics. It welcomes everyone to join in a thoughtful conversation about understanding what we know about our world and the wider universe. Does it have a purpose? Does its design imply any type of creator? Instead of insulting those who say that it does (I am guilty of this myself), Carroll provided a real way to put our beliefs to the test. He was very willing to consider the views of those who believe in God and provide a detailed method, which is both kind and built on logic, that can help us figure out whether a belief is true.

If the preceding paragraph suggests to you that those with extensive education in the sciences (including cognitive science) will be bored or find nothing new, then I have represented the book poorly. Even people whose undergrad and grad career consisted of many of the following courses will find new ways of thinking about that information and connecting it to the Big Picture.

Samples of related course material:

Intro to Cognitive Science (including Kahneman's heuristics)
Cognitive Neuroscience
Biochem (including chemiosmosis)
Evolution (including environmental modification of genes)
Origin of life research (including Martin, Russell, and Lane's work on bioenergetics and others working on RNA world)
Philosophy of Mind

Carroll opened the door for *everyone* to think about and discuss what evidence we would need for any belief to be validated. Instead of dismissing ideas of belief outright, Carroll employs a very gentle, yet fiercely logical style of problem solving. The result was powerful and reminded me of the deep humility and unfailing logic with which Darwin wrote his many books, including his autobiography.

Prior to this book, if anyone had asked me if I wanted to read yet another book on creationism vs. science or the hard problem of consciousness (involving Chalmers unrealistic and pseudoscientific zombies), the answer would have been a resounding, "NO!" I feel as if too much of my thinking time has been wasted by these concepts that serve only to anchor our progress. I want to push past all of that. I want to never again allow that type of scientific sabotage to ruin the progress I might make in understanding the universe in a real and more complete way than my current view allows. Often reading about the efforts of those who wage war on evidence based knowledge leaves me frustrated, often wishing I could get that time back. That was not the case with this book. The whole time, even though I was reading things I thought I was tired of reading, my neurons were flooding my brain with wonderful dopamine bursts. Reflexive "Wows" kept reverberating from my brain. The book fits into the category "MINDGASM!"

In a book, which includes such topics as:

how we know what we know
the forces that govern the universe
properties of elements in relation to other elements
quantum mechanics
emergence and complexity
how we gather and evaluate scientific evidence

Carroll, in his usual relatable fashion, seamlessly included discussions about today's relevant issues in society such as transgender rights, marriage equality. I recall reading E.O. Wilson's book Social Conquest Of Earth and feeling somewhat confused about the organization of the book. He kept social issues separate throughout the book and then bombarded the reader with a litany of important social issues. I love both Wilson and his book, but the social issues didn't fit and felt as if they should be in another book. Carroll's humorous (yet serious) approach when discussing such issues makes me feel as if I am reading a 20 something university student with his finger on the pulse of the upcoming generations, while at other times, when he is discussing concepts that take a long time to learn, I feel as if I am reading a book written by a scientifically minded Zarathustra. In a crazy way, this writing style really works.

Parts One, Two, and Three (the first half of the book) were basically an excellent summary of and entire 4 year experience as a major in Cognitive Science. After introducing such concepts as understanding cause and effect, understanding how things move and how momentum is conserved, and understanding how we come to adopt our belief systems, Carroll examined the many heuristics we employ when trying to understand how we know what we know. To figure this out, he introduced a sort of "best of" collection of thinkers. Marrying Cog Sci 101 (with a strong emphasis on Baysian reasoning) with Epistemology and Philosophy 101, he tried to understand what thinkers such as Descartes and Princess Elizabeth of Bohemia, and Kahneman thought about the nature of reality. The main questions scholars have been asking are, "How can I know what I know? How can I know what exists? How can I know if my beliefs reflect reality?" A take home point from Section Two is that people are all entitled to have their own prior beliefs. However, they are not entitled to have their own likelihood. There is an objective likelihood to be discovered, and it takes solid reasoning, and not tightly held belief, to make that discovery. **** see note at end.

While discussing heuristics, Carroll gave a shout out to one of my favorite books -- Mistakes Were Made, but Not by Me. I love that book and am often disappointed that not too many people I have talked to seem to appreciate it in the way I do. I love that it got the recognition it deserved. Many books like it are sort of self-help oriented and veer too far from the science. Many authors fail to question if they are using the very heuristics they are writing about. Still others fail to question the methods to the studies they choose to include, brining down the overall quality of the book. But, Tavris and Aronson did much better than most avoiding these pitfalls. They deserved some recognition, not from the self-help crowd, but rather from a scientists who is celebrated for his keen logic.

In Part 4, Carroll related a humorous story about ending up on a plane, seated next to origin of life researcher Mike Russel. That was a great lead in to explaining Darwinian evolution, cellular formation, emergence, complexity (his complexity research sounds great! I am definitely going to read everything I can get my hand on concerning that), and ATP synthase (my very favorite protein channel!). If you are a bit fuzzy about what Free Energy is, this section will clear that up and relate it to exactly how your very own body works. (What a delicious section. I was too excited to see what came next. So I did not stop to listen again or take notes on this section. As soon as I am done writing this review, I am going to listen to this entire section again.)

Theodosius Dobzhansky said, “Nothing in Biology Makes Sense Except in the Light of Evolution”. Thanks to scientists such as Sean Carroll, Mike Russell, Jeremy England, and others bridging the gap between living and non living systems, it will soon be said that Nothing in Biology or the larger universe Makes Sense Except in the Light of Thermodynamics. If you want the best possible summary of how thermodynamics fits into the story of living systems (including how those systems likely came into being and how they evolved), then you will love this section.

In Part Five, Carroll took on the philosophy of mind debate. You may have taken courses or read extensively about The Chinese Room, Mary, What it's Like to Be a Bat, Eliminative Materialism, and The Hard Problem. Even if you are extremely familiar with all of this, I would recommend reading Carroll's summary. Wow! I was engaged in a way that surprised me. He breathed new life into these debates. I was a tiny bit sad that he left out Andy Clark's work (especially in relation to Chalmers), but considering this book was more than 17 hours long (Audible), I understand that he didn't have time for everything. It's just that Clark's work (along with the Churchland's work) is what made Philosophy of Mind so great for me.

Carroll ended the book with what I can only say was a beautiful essay I didn't know I needed to read. If you are unfamiliar with the Is vs Ought problem, you can find out in this section what it is and why should you care. If you are well familiar with this question, you will enjoy the discussion provided on Carroll about morality. Deeply satisfying! A+! He ended on a more personal note than any thing I have read by him to date. It was truly a lovely book, from start to finish.

I think Carroll will be remembered along side of Copernicus and Darwin for providing us with gentle but clear evidence that we are not special. Far from being a depressing nihilistic view of the world and universe, Carroll showed his reader (even if you read with your ears) how reality is actually more special than any false belief about being special. Understanding can be the deepest religion of all (idk if Carroll would put it quite like that, but it's my takeaway message).

****I was going to include in this review a bit about Sean Carroll's "planet v black hole belief system," but I posted about it on Facebook and butchered what was an excellent analogy. I can only say that you need to read it for yourself. If you get the analogy, you will forever ask yourself, "Am I being a black hole right now? "Am I following the evidence or am I fooling myself and holding tight to heuristically driven fallacies?" I can see a new viral way of thinking springing from this analogy -- e.g. insults or memes that include the statement, "Stop being such a black hole!"

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Jumat, 09 November 2012

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Customer Relationship Management: A Global Perspective, by Gerhard Raab, Riad A. Ajami, G. Jason Goddard

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.

  • Sales Rank: #3130465 in Books
  • Brand: Brand: Ashgate
  • Published on: 2016-02-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 6.25" w x .75" l, .0 pounds
  • Binding: Hardcover
  • 216 pages
Features
  • Used Book in Good Condition

Review
'The book is well written and contains numerous charts, flow diagrams and statistical tables to illustrate key ideas. One particularly useful feature is the inclusion of six comprehensive case studies of CRM practices.' - Economic Outlook and Business Review

About the Author
Professor Gerhard H. Raab is based at the Transatlantic Institute, University of Applied Sciences, Ludwigshafen, Germany. Professor Riad A. Ajami is based at the Raj Soin College of Business at Wright State University in Dayton, Ohio, USA and Professor Vidyaranya B. Gargeya is based at the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA. G. Jason Goddard is Vice President at Wachovia Corporation, Winston-Salem, North Carolina, USA.

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Kamis, 08 November 2012

[T373.Ebook] Ebook Free Modern Livestock and Poultry Production, by James R. Gillespie

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Modern Livestock and Poultry Production, by James R. Gillespie

The fifth edition of this best selling text includes updated and expanded coverage of animal rights & welfare, management, marketing, biotechnology, safety, and many other topics. Gaining competency in all phases and types of livestock production becomes much easier when students rely on this thorough, up-to-date text. Packed with over 400 illustrations and plenty of learning activities, it provides students with the latest details on livestock, breeding and selection, biotechnology, and the feeding and management of beef cattle, bison, swine, sheep, goats, poultry, and rabbits. ALSO AVAILABLE Animal Science Laser Disc, ISBN: 0-8273-7301-5 INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Manual, ISBN: 0-8273-6734-1 Computerized Test Bank CD-ROM, ISBN: 0-8273-7486-0 Computerized Test Bank(Dos 3.5 & Mac), ISBN: 0-8273-7493-3

  • Sales Rank: #1409548 in Books
  • Brand: Brand: Thomson Delmar Learning
  • Published on: 1995-10-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 8.75" w x 1.50" l,
  • Binding: Hardcover
  • 1040 pages
Features
  • Used Book in Good Condition

Review
SECTION 1 THE LIVESTOCK INDUSTRY Chapter 1 Domestication and Importance of Livestock Chapter 2 Career Opportunities in Animal Science Chapter 3 Safety in Livestock Production Chapter 4 Livestock and the Environment SECTION 2 ANATOMY, PHYSIOLOGY, FEEDING, AND NUTRITION Chapter 5 Anatomy, Physiology, and Absorption of Nutrients Chapter 6 Feed Nutrients Chapter 7 Feed Additives and Hormone Implants Chapter 8 Balancing Rations SECTION 3 ANIMAL BREEDING Chapter 9 Genetics of Animal Breeding Chapter 10 Animal Reproduction Chapter 11 Biotechnology in Livestock Production Chapter 12 Animal Breeding Systems SECTION 4 BEEF CATTLE Chapter 13 Breeds of Beef Cattle Chapter 14 Selection and Judging of Beef Chapter 15 Feeding and Management of the Cow-Calf Herd Chapter 16 Feeding and Management of Feeder Cattle Chapter 17 Diseases and Parasites of Beef Cattle Chapter 18 Beef Housing and Equipment Chapter 19 Marketing Beef SECTION 5 SWINE Chapter 20 Breeds of Swine Chapter 21 Selection and Judging of Swine Chapter 22 Feeding and Management of Swine Chapter 23 Diseases and Parasites of Swine Chapter 24 Swine Housing and Equipment Chapter 25 Marketing Swine SECTION 6 SHEEP AND GOATS Chapter 26 Selection of Sheep Chapter 27 Feeding, Management, and Housing of Sheep Chapter 28 Selection, Feeding, and Management of Goats Chapter 29 Diseases and Parasites of Sheep and Goats Chapter 30 Marketing Sheep, Wool, Goats, and Mohair SECTION 7 HORSES Chapter 31 Selection of Horses Chapter 32 Feeding, Management, Housing, and Tack Chapter 33 Diseases and Parasites of Horses Chapter 34 Training and Horsemanship SECTION 8 POULTRY Chapter 35 Selection of Poultry Chapter 36 Feeding, Management, Housing, and Equipment Chapter 37 Diseases and Parasites of Poultry Chapter 38 Marketing Poultry and Eggs SECTION 9 DAIRY Chapter 39 Breeds of Dairy Cattle Chapter 40 Selecting and Judging Dairy Cattle Chapter 41 Feeding Dairy Cattle Chapter 42 Management of the Dairy Herd Chapter 43 Milking Management Chapter 44 Dairy Herd Health Chapter 45 Dairy Housing and Equipment Chapter 46 Marketing Milk SECTION 10 RABBITS Chapter 47 Raising Rabbits SECTION 11 ALTERNATIVE ANIMALS Chapter 48 Alternative Animals

About the Author
James R. Gillespie has extensive training and experience in the field of livestock production and agricultural education. He received his BS and MS degrees in Agricultural Education from Iowa State University and holds a degree as an Education Specialist in School Administration from Western Illinois University in Macomb, Illinois. Now retired, he was employed by the Illinois State Board of Education, as a Regional Vocational Administrator. Mr. Gillespie is a member of Phi Delta Kappa and the Honor Society of Phi Kappa Phi.

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0 of 0 people found the following review helpful.
Almost Excellent!
By 97
It's a fairly good book. However, I was disappointed to see mostly traditional commercial breeds mentioned ... Several farmers have heritage or special breeds which has a place and demand in the modern market: Americana chickens for colourful eggs, Lowline Angus and the Holland White turkeys, Kiko and Myotonic goats to name a few. Some information is deserving of skepticism as it is the first piece of literature I've ever seen to credit a breed of goat other than the Saanen with the highest average milk production. It didn't explore dairy practices in detail with respect to goats however I suppose all the principles found in dairy cattle production which not everyone is interested in may enlighten the reader. Why horses are considered livestock still puzzles me but took a fair number of pages leaving chicken breeds under-examined. All breeds highlighted should have informed the reader on weight and any others specifics. Lastly, this book is not universal although carrying general principles and concepts it was definitely written for the U.S! Again, a good book and could be a global text if not so western cultured.

5 of 5 people found the following review helpful.
Great book, but expensive as all hell
By William J. Dennett
This is a really good, thorough livestock book. It covers more than a vet tech student will ever need to know about food animal production.

Having said all that, it's way too expensive for a mostly black and white book printed on cheap paper that's one step above newsprint in quality.

The only way someone would fork over 140 bucks for this thing is if they were forced to by an instructor.

If you have to spend 140 bucks on a damned textbook, at least this is a good one.

1 of 4 people found the following review helpful.
I'm sad!
By David L. Webster
I received a high school French book! I hope to hear that the problem is going to be fixed, soon.

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Reeva, by June Steenkamp

In the early hours of Valentine's Day 2013, Olympic athlete Oscar Pistorius killed his girlfriend Reeva Steenkamp, shooting her multiple times while she cowered behind the locked door of their bathroom. His trial has attracted more international media attention and public scrutiny than any since that of OJ Simpson.

What went on behind the scenes though? And what was the real Reeva like, away from the photo shoots and the attention of the media? A beautiful 29 year old from Port Elizabeth, Reeva graduated as a lawyer and campaigned for human rights causes before deciding to try the world of modelling in South Africa's most vibrant city. Her relationship with international hero Oscar Pistorius seemed like a fairy tale of triumph over adversity - double amputee turned champion athlete meets small town girl with beauty and brains wanting to make her mark on the world. No one could have predicted the tragic and horrifying conclusion to that fairy tale.

Reeva's mother, June Steenkamp, has kept a dignified silence throughout the long months since she received the phone call every mother dreads. In this painfully honest and unflinching account of Reeva's life, she talks about what really went on in her mind as she sat in the packed Pretoria court room day after day and how she is coping in the aftermath of the verdict. Reeva is the only true insider's account of this tragic story.

  • Sales Rank: #1957408 in Books
  • Published on: 2015-09-01
  • Released on: 2015-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.00" w x 6.25" l, .93 pounds
  • Binding: Paperback
  • 288 pages

Most helpful customer reviews

11 of 11 people found the following review helpful.
A Courageous Mother - a Brilliant, Tender Remembering
By Liz Parr
An amazing story - an amazing mother - an amazing book. For those of us who have survived the horror and pain of domestic violence, only to face a justice system that routinely turns a blind eye to victims, this book is refreshing, tender and honest. Our justice system allows men with greater status, power and money get off with no accountability. This is the pain a domestic violence victim lives with everyday. It is the same pain June Steenkamp details in this account. We all know what a shockingly commonplace crime domestic violence is against women, and yet police, defense lawyers, judges, prosecutors and courts still dismiss and minimize it. Reeva Steenkamp had a beautiful brilliant mind that was lost to a controlling, and explosive man whose raging behavior predicted her horrible end. Oscar Pistorious tried to convince the public to take pity on him for being prosecuted. This book is a testament that the horrible reality for domestic victims - that our voices so frequently drowned out by the money and loud proclamations of our abuser's innocence will finally be heard.

6 of 6 people found the following review helpful.
Beautifully written and true in every single sense of what ...
By maggie
I echo Liz Parr's review totally, she said it word for word exactly as I would have written my review. I bought it yesterday at midday and could not put it down till I had finished reading it last night. Beautifully written and true in every single sense of what happened, the trial, the verdict and the sentencing. I always knew the NPA would appeal if the verdict was less then murder, Gerrie Nel has been the voice of the silenced lamb, I have every ounce of faith that the shocking verdict will be overturned - Judge Masipa made a terrible mistake, for whatever reason we will never apprehend. I always knew, from the moment the tragic news broke on the morning of 14 February 2013 that he was guilty.
If you read this review June, the feathers you are finding is no coincidence - that is Reeva talking to you, telling you she is with you.
I beg you, as parents, to know she is with you in spirit, she does not want you to be torn apart - as Mrs Ntlangu said so poignantly "We in the world want the cream. God also wants the cream in Heaven."
My love and thoughts are with you as parents, who showed such dignity and composure during the trial - you won the hearts of the world. And your book is confirmation of the truly wonderful, dignified, classy and sincere people you are. RIP darling Reeva.
Justice WILL prevail.

7 of 7 people found the following review helpful.
Poignant.
By caroline behrens
I followed every minute of this horrible crime as a spectator. I was affected by this case and
I admire June's composure during the trial. What an example of dignity and courage,
This book gives Reeva a voice.

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Minggu, 04 November 2012

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Strategic Planning For Nurses: Change Management In Health Care

  • Published on: 1656
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